professional studies
Week 8
Career Paths
Advertising
is taking photographs that are used to describe and sell a product or idea on the other hand editorial photographs are used to illustrate and enhance a story or report, used in magazines, newspapers, newsletters and books. Advertisers produce images that support a market to answer a brief given by a client or designer. The best route to start going to an advertising career it is best to work as an assistant to build up knowledge on the job. Advertisers choose to be self employed and operate their own studio, advertising involves any subject matter but often categorised into specialist areas such portraiture, still life and landscape.
Jknowles- award winning advertising photographer based in London specializing in graphic still life, liquid and people. In the past 8 years he has featured in ' 200 best advertising photographers in the world' books.
Advertising Liquids
Advertising Clothes
http://jknowles.co.uk/drinks/portfolio/
Retouching Academy
They focus on the technical and artistic aspects of the craft and teach the business relationships and the communication and productivity skills to make the employees as a pro.
Their goal is to establish an skill base, help develop a business mindset on to inspire people to successfully transition from student to professional.
A retoucher specializes in taking an image and enhancing it or creating a whole new image. Retouchers generally work in digital formats such as photoshop, they are often used to edit or extend backgrounds, adjust colour tones and retouch skin texture and clean up an image, Often retouchers build experiences from a creative Artworking role where they end up doing more and more and more retouching to the point where they are over seeing all of the retouching for all projects the come through the studio. Retouchers refers to the process of manipulating photographs to slightly change the looks of a subject, this includes erasing pimples or making complexions appear even.
Education requirements for a career in photo retouching will need a degree from an university and photo retouchers may want to consider taking graphic design or computer courses.
Fashion magazines often work with photo retouchers or work with freelancers on a regular basis, retouchers often chose to work anywhere including at his own home, some work in studios. Companies invest in the services of a professional photo retoucher may include advertising agencies and graphic design firms.
