Level 5 photography
Professional Studies
Week 12
Marketing
what do top photographers have in common
- Interests, knowledge and reading into the photographic economy and the world differentiate themselves on personality.
- Personality helps build relationships with clients, buyers and curators and understanding the ethic work and good business and able to commit to it long term and have a strong motivation and a range on craft and ideas, work that gels, resonates, reflects, surprises and approaches to marketing
Marketing definition
- management process responsible for identifying, anticipating and satisfying customers requirements if it is profitable
The 4 'Ps or 7 'Ps'
- Product
- Price
- Place
- Promotion
-Process
-Physical evidence
- People
Research the market
- Consider the current market and opportunities analysis
-Secondary and primary research
- Understand your place in the industry
Create an identity
- Register a domain name
- Design your brand identity
- Use your brand consistently
- Become visible through an effective approach to marketing ' be the person behind the brand'
The marketing tool kit and action plan
1. Have the best website or online presence possible
2. Make the most of search engine optimisation
3. Prepare the best portfolio you can
4. Do some 'go sees' example look around for jobs, exhibitions, talk to other photographers, travel
5. send out some printed mailers
6.Get a small print run of business cards
7.Get listed
8.Send direct mail
9.Blog
10.Twitter and other social media
11.Book a stand at a trade show
12.Exhibit
13.Place an ad
14.Publish a book
15.Enter competitions
16.Get some press attention
17.Network
18.Talk
19.Send a gift
20.Keep shooting!
Professional Memberships
The Association of Photographers (AOP)
British Institute of Professional Photography (BIPP)
The Royal Photographic Society (RPS)
The Society of Wedding and Portrait Photographers (SWPP)
Master Photographers Association (MPA)
British Press Photographers Association (BPPA)
Bureau of Freelance Photographers (BFP)
Editorial Photographers UK (EPUK)
National Union of Journalists (NUJ)
North East Photography Network (NEPN)
Redeye
Networking Links or useful organisations Networks
North East Photography Network http://www.northeastphoto.net/
Redeye http://www.redeye.org.uk/
Photoworks http://www.photoworks.org.uk/
FESTIVALS Format http://www.formatfestival.com/
Photo London http://photolondon.org/
Brighton Photo Biennial http://www.bpb.org.uk/2012/
Les Rencontres D’Arles http://www.rencontres-arles.com/A11/Home
Noorderlicht http://www.noorderlicht.com/en/
Chobi Mela http://www.chobimela.org/
PUBLICATIONS British Journal of Photography http://www.bjp-online.com/
Source Photographic Review http://www.source.ie/index.php
Hotshoe http://www.hotshoeinternational.com/home.do
Professional Photographer http://www.professionalphotographer.co.uk/
1000 Words http://www.1000wordsmag.com/
Visura http://www.visuramagazine.com/
Lens Culture http://www.lensculture.com/
Burn http://www.burnmagazine.org/
Photography Now http://photography-now.com/
Magnum http://www.magnumphotos.com/
VII http://www.viiphoto.com/
Panos Pictures http://www.panos.co.uk/
GALLERIES The Photographers Gallery http://thephotographersgallery.org.uk/
Open Eye Gallery http://www.openeye.org.uk/ Ffotogallery http://www.ffotogallery.org/
Side Gallery http://www.amber-online.com/sections/side-gallery
Impressions Gallery http://www.impressions-gallery.com/
National Media Museum http://www.nationalmediamuseum.org.uk/
Site Gallery http://www.stills.org/
Michael Hoppen Gallery http://www.michaelhoppengallery.com/