Level 5 photography
Professional Studies
Week 12
Marketing

what do top photographers have in common

- Interests, knowledge and reading into the photographic economy and the world differentiate themselves on personality.

- Personality helps build relationships with clients, buyers and curators and understanding the ethic work and good business and able to commit to it long term and have a strong motivation and a range on craft and ideas, work that gels, resonates, reflects, surprises and approaches to marketing


Marketing definition

- management process responsible for identifying, anticipating and satisfying customers requirements if it is profitable

The 4 'Ps or 7 'Ps' 

- Product

- Price

- Place

- Promotion

 -Process

-Physical evidence

- People

Research the market

- Consider the current market and opportunities analysis

-Secondary and primary research

- Understand your place in the industry

Create an identity

- Register a domain name

- Design your brand identity

- Use your brand consistently

- Become visible through an effective approach to marketing ' be the person behind the brand'

The marketing tool kit and action plan

1. Have the best website or online presence possible

2. Make the most of search engine optimisation

3. Prepare the best portfolio you can

4.  Do some 'go sees' example look around for jobs, exhibitions, talk to other photographers, travel

5. send out some printed mailers

6.Get a small print run of business cards

7.Get listed

8.Send direct mail

9.Blog

10.Twitter and other social media

11.Book a stand at a trade show

12.Exhibit

13.Place an ad

14.Publish a book

15.Enter competitions

16.Get some press attention

17.Network

18.Talk

19.Send a gift

20.Keep shooting!

Professional Memberships

The Association of Photographers (AOP) 

British Institute of Professional Photography (BIPP) 

The Royal Photographic Society (RPS) 

The Society of Wedding and Portrait Photographers (SWPP)

Master Photographers Association (MPA) 

British Press Photographers Association (BPPA)

Bureau of Freelance Photographers (BFP) 

Editorial Photographers UK (EPUK) 

National Union of Journalists (NUJ) 

North East Photography Network (NEPN) 

Redeye

Networking Links or useful organisations Networks

North East Photography Network http://www.northeastphoto.net/ 

Redeye http://www.redeye.org.uk/ 

Photoworks http://www.photoworks.org.uk/ 

FESTIVALS Format http://www.formatfestival.com/ 

Photo London http://photolondon.org/ 

Brighton Photo Biennial http://www.bpb.org.uk/2012/ 

Les Rencontres D’Arles http://www.rencontres-arles.com/A11/Home 

Noorderlicht http://www.noorderlicht.com/en/ 

Chobi Mela http://www.chobimela.org/ 

PUBLICATIONS British Journal of Photography http://www.bjp-online.com/ 

Source Photographic Review http://www.source.ie/index.php 

Hotshoe http://www.hotshoeinternational.com/home.do 

Professional Photographer http://www.professionalphotographer.co.uk/

1000 Words http://www.1000wordsmag.com/ 

Visura http://www.visuramagazine.com/ 

Lens Culture http://www.lensculture.com/ 

Burn http://www.burnmagazine.org/ 

Photography Now http://photography-now.com/ 

Magnum http://www.magnumphotos.com/ 

VII http://www.viiphoto.com/ 

Panos Pictures http://www.panos.co.uk/ 

GALLERIES The Photographers Gallery http://thephotographersgallery.org.uk/ 

Open Eye Gallery http://www.openeye.org.uk/ Ffotogallery http://www.ffotogallery.org/ 

Side Gallery http://www.amber-online.com/sections/side-gallery 

Impressions Gallery http://www.impressions-gallery.com/ 

National Media Museum http://www.nationalmediamuseum.org.uk/ 

Site Gallery http://www.stills.org/ 

Michael Hoppen Gallery http://www.michaelhoppengallery.com/